Authors Desk
Table of Contents
Changing Roles of Women and the Implications on Retail Strategies
Dr.K.S.Chandrasekar
,K.G.Prasanna Sivagami
A Study on the Relevance of Packaging in Children’s Purchase Decision of Branded Potato Chips
Tanmoy De
,Gautam Ganesh Iyer
An Insight into the Brand Management of Shrimp Feeds Marketing
Dr. A.Sabari Rajan
,Dr.C.S.Siva Prakash
Marketing of Shrimp Feeds in Kerala- Marketing Mix Analysis
Dr. A.Sabari Rajan
,Dr.K.S.Chandrasekar
Role of Khadi and Village Industries in Processed Food & Vegetables Retailing
Satrajeet Choudhury
,Sayontani Choudhury
Impulse Buying Behaviour: An Empirical Study
Dr. Sandip Ghosh Hazra
,Dr. U. K Dash
Creating Customer Delight : Tool of Marketing Strategy
Alaka Samantaray
,Dr.Kalyan Ku.Sahoo
Experiential Retailing in the Indian Context – A Conceptual Approach
Dr.M.Senthil
,Dr.K.S.Chandrasekar
A Study On Indian Fmcg Sector In The Light Of Changing Consumer Behaviour And Marketing Strategies
The Sense of Brand
Biswamohan Dash
,Dr. S.M. Das
Emerging Trends in Gennext Consumer’s Behaviour in India : Its Implications on Modern Marketing Strategies
Mahesh Sharma
,Amrita Pani
Role of Khadi and Village Industries in Processed Food & Vegetables Retailing
Satrajeet Choudhury
,Sayontani Choudhury
Re-designing Logo in Indian Context
Rakhi Dutta
,
A Study on Marketing Strategies for Mutual Funds
Sweta Mishra
,N.S.Nanda
Marketing Strategies for Changing Indian Market Conditions
Prem Prakash Dalua
,Gangadhar Mishra